Don't build a brand,
build a universe.
Learn the 6-element framework for designing your brand as a universe—not scattered content. Walk away with your complete brand blueprint.
Your brand isn't a universe yet.
You've got the content, followers, engagement—but your brand feels scattered. Website here, social media there, maybe a course. It's marketing collateral, not a world.
The brands people choose and return to? They operate like universes. Think Star Wars. Think Nike. They've built something people want to spend time in.
“What if you thought like a world builder instead of a content creator?”
Walk away with your blueprint.
Not just knowledge—tangible deliverables you can use immediately.
6
Modules
20+
Templates
4-6
Weeks
Brand Universe Document
Your complete universe blueprint - all 6 elements defined and documented.
Visual Direction Guide
Mood boards, color systems, and aesthetic guidelines for your world.
Story Framework
Your origin story, customer journey maps, and content arc templates.
Community Access
Private channel with other universe builders. Feedback, collaboration, support.
Self-paced video modules + worksheets + templates
From scattered creator to world builder.
Click to check off your progress. Expand each item to learn more.
Posting without purpose
Different voice everywhere
Feeling replaceable
Content treadmill
No deeper strategy
Creating with intention
Instantly recognizable
Differentiated & memorable
Compounding growth
Blueprint to execute
Built for builders, by builders.
We've spent years building creative systems, pipelines, and content for brands. We've seen what works and what doesn't—over and over.
The pattern is clear: the brands that win aren't just marketing better. They're building worlds.
bshko exists because we wished someone had taught us earlier. That your brand isn't a logo or a content calendar. It's a universe waiting to be designed.
We're learning to build brand universes while teaching it. These docs, this site, this community—it's the first universe we're building together.
The Universe Framework
Every brand universe is built from six elements. Master each one to create a world that captivates.
Characters
Who inhabits your world? You, your team, personas, mascots—the cast of your universe.
Setting
Where does your brand live? The aesthetic, visual language, and environments of your world.
Plot
What's the ongoing story? Your origin, mission, and the customer journey through your world.
Lore
What's the deeper mythology? Core beliefs, values, inside references, what you stand for.
Artifacts
What objects define your world? Products, content, experiences, rituals unique to you.
Extensions
How does your universe expand? Collaborations, spin-offs, crossovers, new territories.
The bshko Roadmap
We're building bshko's universe while teaching you to build yours. Here's where we're going.
Genesis
Launch with 50 founding members. Course, community, and Brand Universe Blueprint.
NowFoundation
Weekly workshops, peer feedback sessions, template library, and member spotlights.
Coming SoonAdvisory
Brand board of advisors, direct strategy support, and collaboration opportunities.
Scale
Additional courses, live events, certification program, and industry verticals.
Multiverse
Cross-creator collaborations, tools and software, IRL experiences, and global expansion.
Early believers get rewarded.
The earlier you join, the more you save. Lock in your founding rate forever.
Founding 50
ActiveLimited to first 50 members
70% off forever for founding members
What's included:
- Full universe framework access
- Private community channel
- Founding member badge forever
- 1-on-1 brand audit session
- Early access to all future content
Future Tiers
Early Access
Members 51-100
$49/mo
Growth
Members 101-500
$79/mo
Standard
After 500 members
$99/mo
All tiers include 3-month minimum commitment • Cancel anytime after
Your universe is waiting.
50 spots for founding members at $29/mo. Price increases after that.